A webinar on Brand and Consumer Personalities was organized by Poddar Management and Technical Campus, Jaipur on August 31, 2020. The main speaker of this webinar was Dr. Shivangi Shukla, Professor, Narayana Business School, Ahmedabad.
The students of MBA, BBA, and BCom along with the faculty members attended the webinar. Dr. Shukla talked about how the brand is promoted keeping in mind the consumer personalities. She also talked about that marketers are trying to provide a complete shopping experience instead of just selling a product to consumers.
It was a highly effective session and many students interacted with the speaker to further explore their learnings in the brand management.