Soft skills are inculcated through practical learning and not through rote.
Today we had a spectacular event where students of BBA semester-1 gave an outstanding performance in the Unlocking communication with creativity
The event was designed to help students work on idea expansion, team coordination and confident articulation. They were trained rigorously in class to reach a level.
Activity Details
The session Key highlights included:
- Introduction to Creative Communication
- Discussion on the importance of creativity in communication.
- Real-life examples of how companies and leaders use creativity to engage audiences.
- Activity 1: Picture Perception & Communication
- Students were shown an optical illusion image.
- They were asked to interpret the picture and present their thoughts.
- This helped in improving perception, expression, and critical thinking.
- Activity 2: Role Play with a Twist
- Students were divided into small groups.
- Each group was assigned a scenario (business meeting, product launch, customer handling) where they had to communicate the message creatively using gestures, storytelling, or metaphors.
- Discussion & Reflection
- Faculty guided students on the use of creativity in professional communication.
- Students shared their learning experiences.
Outcomes of the Activity
- Students understood how creativity makes communication more impactful.
- Improved their confidence in speaking and presenting.
- Learned the importance of body language, gestures, and visual aids.
- Encouraged teamwork and collaboration through group activities.
The activity on Unlocking Communication with Creativity successfully met its objectives. It not only improved the communication competence of BBA Semester I students but also motivated them to think innovatively while expressing their ideas. Such experiential learning activities will continue to be integrated into the curriculum to build stronger communication skills among students.
