The Role Play Activity on “Fake Brand Creation and Identification” for BBA Sem- III students was conducted under the guidance of Dr. Reema Singh, at "Department of Commerce and Management". Students, in groups of 2–3, created imaginative fake brands with logos, taglines, and product details, presenting them as real through role play. The class then identified whether each brand was genuine or fake. The activity enhanced creativity, teamwork, and communication while deepening understanding of branding and consumer perception. Students enjoyed the lively and humorous presentations, showcasing innovation and marketing insight in an engaging and practical learning environment.
