Students participated in an engaging exercise titled “What’s in Your Bag?”, where they selected everyday items from their bags and analysed them in terms of:
Examples included mobile phones, pens, perfumes, and water bottles.
To help students understand product levels (core, actual, augmented) and product classifications (convenience, shopping, specialty) through an experiential learning activity.
Outcome:
The activity encouraged active participation and practical application of marketing concepts. Students effectively connected theory with real-life examples and demonstrated clear understanding of how product levels and classifications influence marketing strategies.
