Poddar Business School organised an enriching Industrial Visit to the IIM-U Behavioural Lab, R(CAT), Jaipur for its PGDM students on 23rd September 2026, with Ms. Ishita as the key resource person.
The visit provided students with practical exposure to Neuromarketing, Psychology and Consumer Behaviour, helping them understand:
* The role of emotions in buying decisions
* Attention, perception and subconscious behaviour
* Practical behavioural experiments
* How behavioural insights influence marketing strategies
* The connection between psychology, marketing and consumer decision-making
The experiential visit enabled students to connect theoretical concepts with real-world applications and gain a deeper understanding of the science behind consumer thinking and decision-making.
