As part of the Marketing Management curriculum, an engaging experiential learning activity was conducted for BBA Semester-IV students on the topic “Product Mix Strategies through Corporate Case Presentations.” Students explored and analyzed the product mix strategies of renowned companies such as The Coca-Cola Company, Wipro, Aditya Birla Group, LVMH, and others.
Through detailed research and presentations, students examined the concepts of product mix width, length, depth, and consistency while understanding how global organizations manage diversified product portfolios across industries and markets.
✨ A special highlight of the activity was an insightful presentation on LVMH, where students beautifully connected the company’s product mix with its powerful brand story, emphasizing heritage, exclusivity, luxury positioning, and diversification strategies. Students also presented the history and evolution of brands like Aditya Birla Group, Coca-Cola, Wipro, and LVMH, making the session highly interactive and knowledge-driven.
📊 Students used PPTs, visual aids, and real-life business examples to explain branding and product line strategies. The activity also included an interactive Q&A session that encouraged analytical thinking, peer learning, and confident communication.
