The visit was organized to provide experiential learning to the MBA and PGDM students by engaging them in a cultural and corporate social responsibility (CSR) initiative. The objective was to expose students to sustainable business practices and the deep connection between corporate values, culture, and community engagement through the Diwali celebration with artisans at Jaipur Rugs.
About Jaipur Rugs
Jaipur Rugs is one of India’s most acclaimed global brands in handmade carpets and rugs, recognized for blending traditional craftsmanship with modern business innovation. The company’s ethos revolves around empowering rural artisans, most of whom are women, through fair wages, dignified work, and inclusive growth.
Details of the Visit
Students from MBA and PGDM programs of Poddar Business School visited the Jaipur Rugs campus to celebrate Diwali with the artisans. The event began with an introduction to the company’s history and values, followed by an interactive session on the brand’s social entrepreneurship model.
Students actively participated in the celebration by engaging in cultural exchanges, diya decoration activities, and rangoli-making alongside artisans. The visit allowed them to understand the emotional and economic significance of the festival for the artisan community.
The management of Jaipur Rugs also shared insights into how the organization integrates sustainability, empathy, and ethics into its business operations, reflecting the essence of “Human-Centered Business Practices.”
Learning Outcomes
Gained exposure to the integration of CSR and business ethics in a real-world context.
Understood the importance of human connection and empathy in leadership and management.
Experienced grassroots-level entrepreneurship and community empowerment in action.
Developed appreciation for inclusive and sustainable business models.
Student Reflections
Students expressed that the visit was a memorable and heartwarming experience that went beyond classroom learning. It helped them appreciate how businesses like Jaipur Rugs blend profitability with purpose and create meaningful social impact.
Conclusion
The Diwali celebration visit to Jaipur Rugs was a perfect blend of learning, culture, and compassion. It reinforced the values of social responsibility, empathy, and sustainable leadership among future managers. Poddar Business School continues to encourage such experiential learning opportunities to shape socially conscious and globally competent business leaders.
