Day 2 of Departmental Orientation Design Dept: Special Lecture on Startups & Entrepreneurship in Design
As part of the second day of the Orientation Program for the new batch of Design students, the department was honored to host a special session by Mr. Pramod Kumar Yadav, a seasoned mentor and academician , known for his insights into innovation and business development in the creative industries.
The lecture, titled " Startups & Entrepreneurship in the Field of Design ," introduced students to the dynamic intersection of creativity and enterprise. Mr. Yadav emphasized how design thinking not only shapes user experiences but also drives meaningful ventures when coupled with entrepreneurial vision.
Drawing from real-life case studies and examples from fashion, interior, and lifestyle startups, he explained the journey of a design idea into a scalable business model, covering key areas like market gaps, branding, funding avenues, and product innovation. He also highlighted the importance of building a unique value proposition, understanding consumer needs, and leveraging digital platforms.
The session was interactive, encouraging students to ask questions, share ideas, and begin thinking about their future as potential designpreneurs. It served as an inspiring start to their academic journey, opening up perspectives on the limitless opportunities that lie ahead when design meets entrepreneurship.
