As part of the Marketing Management course, BBA SEM-IV student Arya Rathore presented an insightful Live Project on the “7Ps of Marketing Mix of Westside Stores, Jaipur.” The presentation involved a comparative analysis of two Westside outlets in Jaipur, providing practical exposure to retail marketing strategies and customer experience management.
Arya effectively highlighted key aspects of Westside’s marketing mix including:
✅ Product assortment and brand positioning
✅ Value pricing and pricing strategies adopted by the brand
✅ Store layout, visual merchandising, and customer navigation
✅ Promotional schemes and customer engagement activities
✅ Service process and customer handling
✅ Role of people (staff interaction and service quality)
✅ Physical evidence such as ambience, décor, cleanliness, and overall shopping experience
The presentation was supported with real observations and photographs collected during store visits, helping students connect classroom concepts with real-world retail practices. Such live projects encourage analytical thinking, observational learning, and practical understanding of modern retail marketing strategies.
