Poddar Group of Institutions
Poddar Group of Institutions

Digital Marketing Workshop

Digital MarketingWorkshop

Participants: BBA P-III Students

Resource Person : Dr.Ruchir Saxena( Head of IT Department)

1. Introduction: The Digital Marketing Workshop was organized on 12 feb 2025 at Poddar International College . The primary objective of this workshop was to equip participants with essential digital marketing skills, including SEO, social media marketing, content marketing, and paid advertising strategies.

2. Objectives:

  • To introduce participants to the fundamentals of digital marketing.
  • To provide hands-on experience with various digital marketing tools and techniques.
  • To enhance understanding of SEO, PPC, email marketing, and social media management.
  • To enable participants to develop and implement digital marketing strategies effectively.

3. Key Topics Covered:

  • Introduction to Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing & Automation
  • Content Marketing Strategies

4. Activities Conducted:

  • Interactive Lectures & Presentations
  • Hands-on Training on Digital Marketing Tools (Google Ads, Facebook Ads, etc.)
  • Case Study Analysis
  • Live Campaign Creation & Optimization
  • Group Discussions & Q&A Sessions

6. Outcomes & Learnings:

  • Participants gained practical knowledge about various digital marketing strategies.
  • Attendees learned how to optimize websites for search engines.
  • Real-time ad campaign creation helped participants understand budget allocation and targeting.
  • Improved understanding of data analytics for marketing decision-making.

7. Feedback from Participants:

  • Positive feedback on the interactive and practical approach of the workshop.
  • Suggestions for more advanced and longer-duration workshops in the future.
  • High engagement levels during hands-on activities.

8. Conclusion & Recommendations: The workshop was highly successful in achieving its objectives. Future recommendations include organizing follow-up sessions, conducting industry expert talks, and providing certification programs for deeper learning.

9. Acknowledgements: Special thanks to  Dr Ruchir Saxena for their efforts in making this event a success.