Poddar International College reinforced its commitment to providing students with industry-relevant skills by hosting a comprehensive Digital Marketing Workshop for final year BBA students on February 12th, 2025. The workshop aimed to equip students with the essential knowledge and practical skills needed to thrive in the dynamic digital marketing landscape.

The day-long event covered a wide range of topics crucial for success in today's business world. Experts in the field led sessions on Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, and Data Analytics. Students gained insights into the latest trends, strategies, and tools used by digital marketers, including hands-on experience with relevant platforms and software. The interactive format of the workshop encouraged active participation, allowing students to apply their newly acquired knowledge through case studies and practical exercises.

"In today’s increasingly digital world, a strong understanding of digital marketing is no longer optional, it’s essential," said Dr. Ruchir Saxena, HOD IT Department. "At Poddar International College, we believe in providing our students with the skills they need to not just find jobs, but to excel in their chosen careers. This workshop is a testament to that commitment."

The workshop received overwhelmingly positive feedback from the participating students. Many expressed appreciation for the practical approach and the opportunity to learn from industry professionals. "The workshop was incredibly helpful," said a final year BBA student. "I now have a much better understanding of digital marketing and feel more confident about entering the workforce."

Poddar International College continues to invest in providing its students with cutting-edge education and practical training. The Digital Marketing Workshop is just one example of the college's ongoing efforts to prepare students for success in the competitive global market. By bridging the gap between academic learning and industry demands, Poddar International College is empowering the next generation of business leaders.